Peace & pilates

Marketing & Sales Management, Brand Strategy & Certified Mat + Reformer Pilates Instructor
Detroit, MI | January 2024 – Present

My Role

Marketing & Sales Manager

As the marketing and sales lead, I oversee the growth and brand presence of Peace & Pilates by managing all digital systems, sales funnels, and creative assets. I handle campaign development, client communication, and strategic planning while teaching as a Certified Mat and Reformer Pilates Instructor. My work blends digital strategy with authentic studio storytelling to strengthen community connection and drive measurable growth.

Key Focus Areas

Nominated for Best Pilates Studio in Detroit after its first year of opening

  • Brand marketing & digital strategy

  • Email & SMS automation flows

  • Sales funnels & membership retention

  • Website, app, & referral program development

  • Event promotion & in-studio campaigns

  • Social media content & creative direction

  • Photography, design, & branded assets

  • Certified Mat + Reformer Pilates instruction (International)

my work

This section highlights creative materials developed for Peace & Pilates — including digital campaigns, email and SMS marketing, social media content, event promotions, and branded studio collateral.

WebSITE WORK

  • Oversee all website content and updates across key sections (classes, instructors, memberships, policies)

  • Manage class scheduling, bookings, and client-facing automations (Mindbody + app integrations)

  • Maintain accurate pricing, membership options, and promotional content

  • Curate and upload visuals, including class photos and instructor bios

  • Update the website weekly to ensure it reflects current studio offerings, events, and promotions

Explore a curated gallery of class visuals, studio campaigns, digital flyers, social content, and promotional materials designed for Peace & Pilates.

Digital samples