Peace & pilates
Marketing & Sales Management, Brand Strategy & Certified Mat + Reformer Pilates Instructor
Detroit, MI | January 2024 – Present
My Role
Marketing & Sales Manager
As the marketing and sales lead, I oversee the growth and brand presence of Peace & Pilates by managing all digital systems, sales funnels, and creative assets. I handle campaign development, client communication, and strategic planning while teaching as a Certified Mat and Reformer Pilates Instructor. My work blends digital strategy with authentic studio storytelling to strengthen community connection and drive measurable growth.
Key Focus Areas
Brand marketing & digital strategy
Email & SMS automation flows
Sales funnels & membership retention
Website, app, & referral program development
Event promotion & in-studio campaigns
Social media content & creative direction
Photography, design, & branded assets
Certified Mat + Reformer Pilates instruction (International)
my work
This section highlights creative materials developed for Peace & Pilates — including digital campaigns, email and SMS marketing, social media content, event promotions, and branded studio collateral.
WebSITE WORK
Oversee all website content and updates across key sections (classes, instructors, memberships, policies)
Manage class scheduling, bookings, and client-facing automations (Mindbody + app integrations)
Maintain accurate pricing, membership options, and promotional content
Curate and upload visuals, including class photos and instructor bios
Update the website weekly to ensure it reflects current studio offerings, events, and promotions
Explore a curated gallery of class visuals, studio campaigns, digital flyers, social content, and promotional materials designed for Peace & Pilates.
